Acta Medica Medianae
Bulevar dr Zorana Djindjića 48
18000 Niš, Srbija
Tel.: 063/ 472000
MOTIVATION OF EMPLOYEES AND BEHAVIOUR MODIFICATION IN HEALTH CARE ORGANISATIONS
Clinical Center in Nis
All health care organisations deal with proposed actions for achievement of goals with the best use of human resources. In that respect, close attention must be paid to motivation of individuals by means of initiative, rewards, leadership, and organisational context within which the work is being organised. The goal is to develop organisational processes and workplace environment that will help them to show the expected results. Motivation is the process of initiation, an activity aimed at achieving specific goals. Employees who do not have clear goals or have no goals at all work slowly, execute given tasks poorly, show lack of interest and complete fewer tasks than the employees who have clear and challenging goals. Employees with clearly defined goals are energetic and more productive. Behaviour modification includes the use of four means to achieve this goal, known as intervention strategies. These strategies are: positive incentive, negative incentive, punishment and lack of reaction. Acta Medica Medianae 2007;46(2):53-62.
Keywords: health care organisation, management, motivation